Reduce negative concepts of ageing. Engage the community and support their inclusion in the development of programs. Work closely with the ambassador for ageing.
Administer research funds for research programs in healthy ageing, promote ageing research programs, establish large funding relationships involving government, research organisations, industry, community and philanthropy and to hold fund raising events.
Support and development of Community programs, Longitudinal studies on healthy ageing, Evidence based care for older people, Healthy lifestyles towards better ageing, connecting younger and older people in our community.